Social media campaign and photography by Justin Wirtalla, in collaboration with RAM Trucks.
"I know freedom when I feel it, and it's always by my side when my hand is behind the wheel of a perfected machine. There is nothing like the feeling of knowing I can go anywhere without constraints. The inevitable bumps in the road become seamless, allowing me to live only for the moment. I was recently given that sense of freedom by RAM Trucks and ventured straight to the Pacific Coast in their newly minted Powerwagon 75. A tranquil mist over mirrored sand met me there, and I threw on the parking brake in a blissfully quiet spot. A robust engine sound shifted into soft ocean waves as I soaked in the sweeping views. At the end of the day, it's moments like this that matter. The only variable is what gets you there." -jwirtalla